*Analytics is offered on all events although detailed analytics is only offered on PRO and ENTERPRISE accounts.

Our platform provides a comprehensive analytics dashboard that gives you real-time insights into how your event performed. Here’s a breakdown of each key data point and what it means for you:

Definition: The total number of photo sessions or captures taken during the event.

Use Case: A direct indicator of guest interaction. The higher this number, the more your guests are engaging with the photo booth or experience.

Definition: The total number of times media content (photos or videos) has been viewed by guests.

Use Case: Useful for measuring how many people actually viewed the captured content. This includes direct views from text links or microsites.

Definition: The total number of individual faces detected in photos and videos.

Use Case: Helps estimate actual guest participation. This number can be skewed depending on the iOS devices ability to recognize a human.

Definition: An estimate of the total number of times your event content has been displayed across various platforms, including social media shares and SMS link opens. In this case we use VIEWS x 1000 as that is the average based on prior years data.

A basic way to think about impressions is that, on average, about 35% of a person’s social media connections will see what they share. So, if someone with 100 friends shares a post, it’s likely that around 35 people will view it. In most cases poeoo

Use Case: Valuable for understanding the viral reach of your event. High impressions often mean your content is being shared or revisited.

Definition: Where your traffic came from—such as SMS, direct links, Facebook, or other sources.

Use Case: Know which channels are most effective for delivering content. If SMS is dominant, it's a sign that mobile delivery is key to your strategy.

Definition: Shows how many views came from each delivery method (e.g., Microsite vs. SMS).

Use Case: Helps you understand user behavior—whether they engage more with direct links or browse your hosted microsite.

Definition: Displays which platform page(s) your audience spent time on, such as a microsite or gallery.

Use Case: Reveals where users are interacting most, guiding future content and layout decisions.

Definition: Breakdown of captured content by media type (images vs. videos).

Use Case: Understand what your audience is creating. If you're only seeing photos, it might be time to introduce or promote video experiences.

Definition: The number of email addresses and/or phone numbers collected during the event.

Use Case: Important for marketing follow-up. More data means better post-event engagement opportunities.

Definition: Number of times content has been shared or downloaded.

Use Case: This is your word-of-mouth metric. Downloads and shares indicate guest excitement and organic promotion.

Definition: The number of photos that received engagement through views, shares, or downloads.

Use Case: Helps identify which moments stood out and which content resonated most with your audience.

Use these metrics not just to report on event success, but to optimize future activations, improve user flow, and identify high-performing content formats.